Emarat and PRYPCO ink deal to launch UAE’s first ‘fuel-to-property’ rewards partnership
Dubai: UAE motorists can now use fuel loyalty rewards to take their first step into property investment, turning everyday spending at the pump into fractional ownership of real estate.
Emirates Petroleum Company PJSC (Emarat) has signed a memorandum of understanding with PRYPCO Blocks to link fuel loyalty rewards with fractional real estate investment, marking what the companies describe as the UAE’s first partnership of its kind.
The agreement allows Emarat customers enrolled in its Emcan loyalty programme to convert fuel rewards into fractional property investments through the PRYPCO Blocks platform. The initiative ties everyday fuel spending to access to digital real estate assets, reflecting growing convergence between consumer rewards, fintech, and proptech in the UAE.
Redeem loyalty points
Under the arrangement, eligible Emcan users will be able to redeem loyalty points via the Emcan app and convert them into PRYPCO Blocks vouchers. These vouchers can be used to purchase fractional shares in property investments, with entry levels starting from Dh2,000. New users joining PRYPCO Blocks through the partnership will also receive a welcome credit of Dh350 to begin investing.
